B2B Lead Generation Blog: How to leverage word of mouth for more leads
markempa
MAY 25, 2005
To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Be visable. Be visable.
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