Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M We shaved so much time off our response time. in savings over three years.

Social Media 96

Social Media ROI Work Management Marketing Management 96

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

JULY 7, 2010

In this post we’ll focus on optimizing response rates. And it’s even better when a bunch of statistics are aggregated for us in one place! Is lead generation killing marketing? You could hear the proverbial pin drop in the room after he said it. On the one hand, what he was saying seemed ludicrous. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40