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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

Privacy 64
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Digital Advertising Regulation in 2023: What Marketers Need to Know

QuanticMind

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

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The fight over banning TikTok could result in something good for marketers

Martech

An Ipsos poll last year found 84% of Americans at least somewhat concerned about the safety and privacy of the personal data that they provide on the internet. Several states, including California, Virginia, Illinois, Colorado and Utah, passed privacy protection laws and many others are considering doing so.