LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. That could be true, but let’s not stop there.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. That could be true, but let’s not stop there.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

(There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams. That could be true, but let’s not stop there.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40