Remove Acquisitions Remove Distribution Remove Jigsaw Remove Word of Mouth
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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “When you use another DSP you don’t have very good control of how your ads get distributed across your accounts.

CPO 71
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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

When you create and distribute great content that people want to read, they’ll naturally happen upon it (by browsing their favorite sites, searching with a relevant query, getting it from a friend, or finding it on social media). Have you ever heard of Hubspot? Of course you have. Do you know why? Image Source: Hubspot ).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. and provides a closed loop system for measurement.