Customer Experience Matrix

JUNE 22, 2011

Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. The only exceptions are customer profiles, segmentation, and content to support Web personalization. Offline interactions, such as telephone and retail, are definitely out of the picture.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Biznology

JUNE 29, 2017

Segment your dormant customers, and treat them differently. As marketers well know, different customers have different needs, and represent different levels of value to the firm. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Channel usage. Product usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Online Marketing Institute

JULY 31, 2012

Here, digital audience marketers chime in on the ones they’re using now, and why. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Database Marketing. Mergers and Acquisitions. Competitive Intelligence.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JANUARY 18, 2015

Connecting the logical flow to actual systems is important because looking at real products tells you what the market is saying: that is, what buyers are willing to pay for and where change is concentrated. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. Once they’re delivered, MarketingPilot will be a viable mid-market option for integrated marketing management. But they’re all promised fairly soon.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. I haven’t talked to you since the acquisition.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

SalesIntel

FEBRUARY 28, 2024

The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. There is a limit to how many mid-market buyers are available to you. Data Enrichment: ZoomInfo’s data enrichment capabilities help businesses keep their databases accurate and up-to-date, improving lead scoring and segmentation.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52