SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours
accelerate agency
SEPTEMBER 21, 2021
Their ‘churn’ rate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. SaaS companies spend five to seven times more acquiring new customers than they do to retain their existing customer base.
Let's personalize your content