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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

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MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 4) Online portals – I know, this is a broad category.