Martech

FEBRUARY 22, 2022

After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Having multiple channels that integrate within a single system allows customers to pick up right where they left off, providing a consistent communication journey and delivering a good experience across channels.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

NOVEMBER 29, 2019

The automation software keeps an eye on the customers' behavior and sends a different set of emails to the different customers, such as: An email containing special offers are sent to the five customers who never visited the site after registering. Measuring customer behavior and scoring leads on the basis of that behavior.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Anteriad

APRIL 25, 2023

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. The term is often used to describe systems that mimic “cognitive” functions associated with the human mind, such as learning and problem-solving.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Always be closing (ABC) A phrase used to remind sales to always look for new customers, pitch products or services to those individuals, and then complete the sale. The term is often used to describe systems that mimic “cognitive” functions associated with the human mind, such as learning and problem-solving.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84