Oracle Buys ATG: Bad News for Marketing Automation?
Customer Experience Matrix
NOVEMBER 2, 2010
But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. As my model suggests it should, ATG also encompasses online CRM and online marketing, where Oracle’s Siebel line is also a little thin. That also leads further away from standard marketing automation.
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