CRM and marketing automation: The challenges and benefits of integration
Martech
FEBRUARY 19, 2024
Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign. But we don’t operate in an ideal world.
97 
Let's personalize your content