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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

It’s not an easy job and I can’t think of any area of business that’s changed as rapidly as B2B marketing has in like the last 10 years. We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? TIBCO uses us in their ABM campaigns. Jeremy Roberts : Wow.