DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. You should find that your listed out ICP criteria relate well to accounts in your pipeline. In an early ABM approach, established characteristics are your friend.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

Terminus

APRIL 26, 2022

You’ve been playing the account-based marketing game for some time, but you’re looking for a few new long-term plays to take your team to the next level of hero mode. You already know that well-executed ABM programs equal more revenue and happy customers and now you’re ready to do even more. Launch your ads.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

SalesIntel

AUGUST 14, 2023

Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Zoominfo

AUGUST 30, 2023

Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147