Account Based Marketing, DemandBase, Forrester and RFP

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. Are you tossing marketing dollars in the trash? According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality.

Efficiency

Efficiency Account Based Marketing Sales Qualified Leads DemandBase

The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Rise of Account Based Marketing (ABM).

Sales Management

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution

B2B Marketing Zone

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

The Future of B2B is Changing. Are You Ready?

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