Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

OCTOBER 25, 2017

Many B2B marketing organizations are investigating Account Based Marketing (ABM). Overwhelmed by thoughts of changing their programs and hiring new staff, many marketing leaders put aside their plans. The reality is that you can get started with ABM right away and increase your team’s involvement over time.

Account Based Marketing 80

Account Based Marketing Ideal Customer Profiles ABM De-duping 80

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

SalesIntel

AUGUST 13, 2021

Lead scoring: As Sales Intelligence tools provide complete information about the clients/prospects, it is simple to score the leads based on the ICP of rep selected metrics to prioritize the leads, allowing reps to go after the most important accounts first and increase the chances of closing.

De-duping 52

De-duping Tools Work Management Marketing Management 52

SalesIntel

FEBRUARY 8, 2023

But, aside from the obvious mismatches generated by this working pattern, what is the actual issue caused by misaligned go-to-market teams? Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. Uniqueness Will your new platform clog your CRM with redundant data?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52