The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
Researchers from Villanova University and Temple University gave college students a series of over 140 plausible statements on random topics the students wouldn’t normally be familiar with; half were true and half were lies. ABM ads can be a great way to provide the necessary high-level awareness. Mere Exposure Effect in Action.
90 
Let's personalize your content