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Intent Data Basics: Make The Content + Data Connection

Content4Demand

Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. Be sure to join us for a valuable discussion about the best ways to develop an intent data-driven marketing strategy. In the meantime, here are some intent data basics you’ll need to know to get started.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. Let’s stop that habit now. Use generative AI to write blog articles, social media posts, and email campaigns.