Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Anteriad

JANUARY 3, 2023

The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? Marketers are always looking for ways to make data more scalable and actionable to better target prospects at various stages of the buyer’s journey. In a nutshell, that’s exactly what intent data delivers.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Once you’ve identified these potential customers, you can target your content accurately. One case study to highlight is Imprivata , a global healthcare IT security company.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Launch Marketing

JULY 11, 2017

Account-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of targeted accounts and create personalized campaigns focused on key decision makers within those accounts. Initial Considerations for ABM Strategies. Revenue Opportunity. Company Size.

Account Based Marketing 48

Account Based Marketing Top of Funnel Enterprise Management Marketing Strategy 48

Terminus

JULY 25, 2018

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Engagio

MAY 22, 2017

In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation. Introducing the SiriusDecisions’ New Demand Unit Waterfall®. The more time they spend, the more interest, therefore the highly likelihood of buying.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

Zoominfo

MAY 21, 2021

So, why is it easier for a small floral delivery service to target a B2C buyer online than, say, a 1,000-person data security company that provides its services exclusively to financial services companies based in the United States?” Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Build targeted account lists.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Terminus

OCTOBER 30, 2017

Meet the ABM Masters. The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Watch the recording of the webinar below, and read on for three ABM case studies from the masters. ABM is about efficiency.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84