Know the 3 Types of Intent Data: First-, Second-, and Third-Party
TrustRadius Marketing
OCTOBER 3, 2022
First-party intent data is most valuable for prospects and customers who are far enough along their journey that they’re already aware of your brand. Many potential customers, including some who are already in-market for a product or service, won’t appear in first-party data sets before having an experience with that brand.
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