chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. The next version of my landscape won’t cover all of them, just a large representative sample. Most people suck at accurately predicting the future.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Engagio

OCTOBER 20, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it. Part 1: Build a Budget.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. Whether you already have an ABM program in place or are planning to start a pilot, you’ll realize that contact data issues are amplified with an account-based approach. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52