Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Second, AI is everywhere, and deservedly so.

Marketing Automation Services 94

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 94

PureB2B

MAY 30, 2022

You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. Social media —with a focus on LinkedIn—can be the ideal way to research contacts at companies of interest, but isn’t always quick or efficient.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

The ABM Agency

FEBRUARY 9, 2021

Reading Time: 3 minutes The foundation of a successful account-based marketing (ABM) campaign comes with having a solid grasp on the overall strategy. The second concept every B2B marketer should know is there is more than one type of ABM—each with its own set of guidelines and best practices. What is One-to-One ABM?

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. I ask Jon how do we get beyond ABM? If this is a marketing exercise, you’re neutering its impact from the beginning. But I’ve been thinking a lot about the limitations of both ABM and fishing with a spear. What’s Next?!

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Digital B2B Marketing

APRIL 20, 2016

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year. LUMA Partners even singled out Account Based Marketing as an area they expect to take off within MarTech this year.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100