DivvyHQ

MARCH 26, 2019

The concept and practice of account-based marketing (ABM) has gained quite a bit of traction over the past few years within the B2B marketing community. In practice, ABM is a multi-step, coordinated effort between sales and marketing teams that requires a significant investment in time and resources, but the payoff can be huge.

Account Based Marketing 44

Account Based Marketing Work Management Marketing Management Planning 44

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Metadata

MARCH 18, 2021

There’s you sort of product, you’re add a product analytics tool, a web analytics tool, AB testing tool, a marketing automation tool, and there’s like 12, or 13 of these standard categories that people get. Gil Allouche: Tar Tap become Marketo, right, eventually? When I started Metadata, I wanted to just automate it.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! By the way—full disclosure on Marketo…(wait for it)….

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126