Madison Logic

JUNE 28, 2023

Beyond offering a specialized deal to entice customers, this campaign involves a targeted, proactive, and comprehensive approach encompassing market analysis, value proposition development, messaging strategy, and implementation tactics delivered through a full-funnel, multi-channel strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Here are just a few reasons why legacy marketing practices are standing in the way: B2B buyers are acting like consumers. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Engagio

JULY 30, 2018

A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Now, I’m pleased to unveil the all new ABM Market Map , updated with everything we’ve learned in the last few years! These are the core essential technologies to support ABM.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Engagio

OCTOBER 1, 2019

Rise of Account Based Marketing (ABM). These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. Need for multi-channel orchestration. A human, personalized touch is often more trustworthy, and thereby more effective.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. While many familiar trends were mentioned, some new ones surfaced. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62