Adobe Experience Cloud Blog

JULY 21, 2017

To make the process easier for you, I’ve put together a breakdown of how being ‘account-based’ works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team. Your ABS Team. Your Account Sales Executive will be the primary “salesperson” of your ABS team.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

Content Standard

MAY 10, 2019

Personas cover demographic, psychographic, ethnographic, technographic, transactional, and behavioral data, which all inform the fictional character you create to represent a potential or current customer. Working with software that guides you through developing buyer personas can make the process easier.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Unbounce

JUNE 23, 2023

They’ve been rigorously tested for product marketing specific use cases, so with a template system, I can analyze a competitor’s website, pull out their differentiator, so I don’t have to sit there and spend, you know, X amount of minutes or sometimes hours going through their source material. [00:13:32] Jess: Sure. A lot of information.

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Directive Agency

MAY 9, 2017

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85