Remove A/B testing Remove Lead Management Remove Marketo Remove Statistics
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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing. The quick answer is, we tend to target a window of between three and six minutes after that lead has taken an action. So you’re right.