Directive Agency
MAY 9, 2017
Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Type 3: Lead Gen Content. Content as a lead generation asset is an essential part of your sales funnel for B2B. Most traditionally, lead generation assets are grouped as: White Papers. Wikipedia (Non-VA).
Convert
AUGUST 24, 2022
You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. One where research feeds experiments, experiments generate insights, and insights (about your customers, users, or buyers) lead to more robust hypotheses. So I will give you yet another one.
Expert insights. Personalized for you.
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