Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation
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AUGUST 24, 2022
After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Top of those facets is marketing and communications.
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