Remove A/B testing Remove Gartner Remove Process Remove Storytelling
article thumbnail

A vs B: Becoming The Ultimate Testing Champion Recording & Highlights

PathFactory

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. That makes testing even more important. .

article thumbnail

What to expect when you’re expecting #MarTech next month

chiefmartech

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. to achieve the best outcomes.