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Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

If I were to ask you right now how much ROI you’re getting from all you’re digital marketing activities, chances are you don’t have a clue. Digital activity ROI assessment: [link]. So we see it when Facebook recognizes faces and photos or Google photos does the same thing, a fraud. Why is that? B2B DM gang.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

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Complete Guide to B2B Marketing

Directive Agency

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. Share to 10+ Facebook Groups on Blog Topic or Industry. Did a mobile-friendly test. Time of day.