Maximizing Efficiency with B2B Marketing Automation: Key Strategies
Webbiquity
APRIL 18, 2024
For instance, if a lead watches a product demo video on your site, an automated email could follow up with more detailed information about the product or an exclusive offer to encourage further engagement. An email campaign automation tool can help you select one element to test, such as the subject line, email content, or call-to-action.
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