Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. An easy way to define the target audience for a promotional campaign is to look for patterns in your current customer database. Here are some ideas: Job title: Which customers interact with account representatives?

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). Test with your sales and customers. After several rounds of revisions working with the product team and subject matter experts, you’ll need to test the latest messaging framework with your sales team and get their feedback.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85