Rev

SEPTEMBER 9, 2019

If you’re new to the world of online media buying, you’ve probably already heard about programmatic display ads, but are pretty confused over the details, best practices and how to avoid the disadvantages of programmatic advertising. What is programmatic advertising? Programmatic advertising is popular. .

Advertisements 113

Advertisements Advertising A/B testing Funnel Advertising 113

Rev

SEPTEMBER 16, 2019

What is programmatic advertising? Programmatic is one of the fastest-growing advertising channels available to marketers. Automating the process helps marketers accurately reach their target audience and ultimately give them more time to handle the notorious never-ending marketing to-do list. .

Advertisements 60

Advertisements Advertising A/B testing Funnel Advertising 60

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign, and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign , and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. The action-packed hour explores best practices for marketing experimentation, answers audience questions, and dives into real-life testing examples. That makes testing even more important. .

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Directive Agency

MAY 9, 2017

There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85