Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation
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AUGUST 24, 2022
You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Stereotypes of the target demography, data pulled from the organization’s CRM, or just blunt assumptions cover the rest. Wikipedia definitions to level the playing field. They simply need a revamp.
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