Convince & Convert

JUNE 22, 2010

I like the idea of secret or stealth programs, but won't these be hamstrung a bit by the fact they have to operate under the radar and won't be getting the resources or time to make them work? They may choose to forgo a social media presence due to a lack of resources or the belief that is an ineffective allocation of their resources.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

B2B Digital Marketer

APRIL 29, 2021

Keep on testing.” ” Episode Links and Resources. And let’s be quite clear when you start looking at all the statistics associated, how B to B, you know, and how organizations decide that the more people there’s more people in that decision than there ever been before, you know, that that’s one issue.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

chiefmartech

FEBRUARY 9, 2016

In particular, they’ll explore strategic and tactical advantages when technical resources are embedded in marketing and considered equal parts “software engineer” and “marketer.” and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Stereotypes of the target demography, data pulled from the organization’s CRM, or just blunt assumptions cover the rest. And it’s never activated in testing, right? They simply need a revamp.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59