Remove A/B testing Remove Content Remove Marketo Remove Statistics
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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . This CRO mindset can help you AB test different configurations of landing pages to induce the right conversions.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing. So you’re right.