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What to expect when you’re expecting #MarTech next month

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Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

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B2B Category Creators Episode 2 Transcript

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We made a test of this for a 300, 500-person classes in Stanford and MIT. Then it’s just a sea of Facebook. The entire 300 Facebook instances open in front of you, we’re just standing in the back of the class head in our hands. ” Segment style, all data driven AB test. Gil Allouche: How so?