Remove A/B testing Remove Click Fraud Remove Lead Gen Remove Research
article thumbnail

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up. Only 46% said it was lead quantity.