B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Most recently, Marketo just announced their lead management solution.
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