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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. From the group introduction: Largest and most active Marketing Group with 700,000+ members. eMarketing Association Network. eMarketing Association Network.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. You’re leading with a tactic and not strategy. 01 Analytics. 01 Analytics. Websites need to be overhauled every two years.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

Renting out the fantastic Vulcan Gas Company—on East 6 th St., Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. East 6 th St.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.