Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. IBM estimates that poor data quality costs the US economy $3.1 trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Salesforce Marketing Cloud

JANUARY 8, 2024

Play it safe Why data security is important to your business No matter what industry you’re in, you probably store sensitive data that you want secured from cyberattacks — and cyberattacks are on the rise. They help you build and test secure apps , monitor threats, and encrypt data.

Enterprise Management 59

Enterprise Management Work Management Marketing AI Phishing 59

Martech

SEPTEMBER 22, 2021

We support the CDP Institute’s definition of a “RealCDP,” which requires it be able to do the following five things: Ingest data from any source. Capture full detail of ingested data. Store ingested data indefinitely (subject to privacy constraints). Share data with any system that needs it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 120