Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. How the Transition to CTV Impacts Advertisers As traditional linear TV declines post-2025, the landscape for advertising placements is undergoing a transformation.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

MAY 11, 2023

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. billion in ad revenue in the US by 2025. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Webbiquity

APRIL 14, 2014

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. adults aged 18-34 than any cable network. .” ( MarketingCharts ). ” ( MarketingCharts ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100