SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Entertaining video content can boost the purchase intent by 97%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Madison Logic

FEBRUARY 28, 2024

Those include: Connected TV : A category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. As more buyers shift to more independent research methods, a CTV marketing strategy helps raise brand awareness with buyers.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Single Grain

AUGUST 3, 2021

million and around 100 million total viewers: The user base of Hulu is expected to reach over 115 million by 2024. Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. will drop traditional television.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59