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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team.

Lead Gen 101
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Why You Need to Build a Mailing List Right Now

Optinmonster

Not sure how to build a mailing list or what are its advantages? For some business owners, email marketing may seem archaic. Why Email Marketing Is Still Effective Let me share my personal experience with email marketing. But I knew an email list would pay us off handsomely in the long run.