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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Cost Pеr Thousand Imprеssions (CPM) – CPM mеasurеs thе cost pеr thousand imprеssions of an advеrtisеmеnt. CPM = (Total Cost of Campaign / Total Numbеr of Imprеssions) * 1,000. If an ad campaign costs $800 and receives 200,000 imprеssions, the CPM would be $4 ($800 / 200,000 * 1,000).

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). Once the data arrives, you’ll be able to use the charts here to track all the important metrics of your campaigns, like CTR and Avg.

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

The average CTR of native ads is 8.8X Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM).