How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
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APRIL 4, 2023
As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. Where the axe comes down will vary based on factors like company maturity, but more than likely, “hot channels” feel it. We’re in the era of efficiency. The pivot itself wasn’t surprising.
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