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Consolidate Your Tech Stack or Fail: Winning Big in 2023

LeanData

In this week’s LeanData webinar , Molly Young, Sales Operations Partner with Remote , and Vishnu Premsankar, Senior Product Manager at LeanData, sat down to discuss one of 2023’s hot topics: tech stack consolidation. According to Salesforce, 94 percent of sales organizations plan to consolidate their tech stacks in 2023.

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Top 10 marketing automation tools every marketer must have

ClickZ

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Perfect for: Driving lead management. Uses keywords to optimize blog posts and the landing pages.

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9 Lead Generation Companies That’ll Expand Your Reach in 2023 (How to Choose the Best Company)

Unbound B2B

This post shows how to choose the perfect lead generation companies and top 9 agencies you can hire in 2023. What Are the Main Lead Generation Company Types? Lead gen companies are divided into categories based on the targeted industry, used technologies, and lead generation methods.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities. Successful B2B marketers will need to embrace every event format in 2023 in order to maximize ROI.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They must have given you their contact information in order for you to get in touch with them as part of your inbound lead management activities for them to qualify as a lead.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. If you want more sales-ready leads, create a solid lead management process that guides your prospects towards a conversion. Map a workflow that reflects the buyer’s journey.

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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.