article thumbnail

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

billion by the end of the year 2022. Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM). in the year 2016, when it began, to a figure of $7.76

article thumbnail

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.