Remove 2020 Remove Advertising Benchmark Remove In-market Prospects Remove Intent Signal
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More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Heinz Marketing

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect.

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Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy. LinkedIn, 22 Sep 2020.