Remove 2019 Remove Banner Ads Remove Cable Remove Emarketing
article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. will reach $75 billion in 2023, up from $63 billion in 2022.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. will reach $75 billion in 2023, up from $63 billion in 2022.

article thumbnail

Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

80% of programmatic advertisers are accelerating or prioritizing programmatic ads with top benefits being better audience targeting, ability to build audience reach, and real-time optimization. eMarketer stated that “ more than 82 percent of U.S. display ad spend will be purchased using programmatic technologies by 2020.”

Buy 58