8 Personalization Trends That Are Reinventing the Buyer's Journey
Hubspot
SEPTEMBER 24, 2015
In essence, the act of doing so is what we call personalization or personalized marketing. But this has created another challenge: Consumers are so inundated with content, creating and distributing it is no longer enough to win conversions. Personalized Marketing to the Rescue. 1) Programmatic Marketing.
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